article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)”, management homework help

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Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” on the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time when a celebrity endorsement influenced you to buy a product. Comment in 2-5 sentences on whether or not you think celebrity endorsements are an effective marketing tool and why.