Barry Diller, Senior Executive, IAC, management homework help

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The video case is available on : http://www.cengage.com/management/book_content/hanson_9780170227643/index-6.html?asset=barry_diller

Before answering the questions though, take a moment and look at the similarities between IAC and Procter & Gamble. Make sure you draw a comparison between the two companies when doing this exercise. Are there other companies that operate in a similar way?

Questions:

  1. Describe Diller’s corporate-level strategy.
  2. Describe IAC’s level of diversification.
  3. What do you think was Diller’s reason to diversify?
  4. Is Diller’s approach value-creating diversification? Why or why not?
  5. Explain how IAC businesses and brands are related. Do they have related diversification?
  6. Is Diller in a position to over-diversify?

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