Business article review

A. 

1.Is setting up a business budget more beneficial from the top downward or from down to top?  Explain your reasoning.  

B.

1. How has Hubway incorporated core e-business concepts in its operations? (Include at least a 100-word response)

2. How has Hubway used social media platforms like Facebook and Twitter to its advantage? (Include at least a 100-word response) 

article is attached for B