Assignment 2: Situation Analysis
Due Week 10 and worth 250 points
A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for Amazon.com,
For this assignment, select only one Amazon. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company’s Website, the course textbook, and other online sources.
Amazon
History
Amazon.com, (NASDAQ: AMZN) is an American e-commerce company based in Seattle, Washington. Founded in 1994 by Jeff Bezos, and launched in 1995, Amazon.com began as an online bookstore before diversifying its product lines by adding VHSs, DVDs, music CDs, MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and more. Amazon has since established separate websites in Canada, the United Kingdom, Germany, Austria, France, China, and Japan.
Since starting out in his garage in Bellevue, Washington, Jeff Bezos has gone on to form one of the greatest ecommerce sites the internet has ever seen.
attachmentMKT100_Assignment2_Template.docx

Below are two scenarios, based on information learned in this course. You will need to write a 3–4 page paper for each scenario. Each paper should address the questions provided in the applicable scenario. Please use our textbook, internet search and any personal knowledge you might have to complete the assignment. Please cite all sources, and follow APA formatting techniques. Submit your Scenario 1 paper to the Unit 9 Scenario 1 Dropbox, and submit your Scenario 2 paper to the Unit 9 Scenario 2 Dropbox.
Scenario 1: Combining data in an EMR system
A large healthcare enterprise in the Mid-Atlantic region that was created by a merger owns two acute care hospitals, a rehabilitation center, an outpatient surgical center, and three long-term care facilities. Each of these institutions uses a different EMR system. Admitting privileges extend to 550 physicians who have office systems that interface with at least one of the acute care EMR systems.
The vision is to create an environment to support communication, care coordination, and data sharing across the organization in preparation for a regional EHR system. The organization also wants to move quickly in order to take advantage of the incentives offered by the government and meet mandatory requirements.
Executives have decided to focus on the acute care facilities first and use lessons learned there to integrate the other centers at a later time. Hospital A uses certified EHR applications and has implemented ancillary systems, CPOE, and clinical documentation whereas Hospital B has a highly customized, beloved old mainframe computer that is outdated and no longer supported by the vendor. Instead of selecting a new system for both hospitals, the software programs used in Hospital A will be implemented in Hospital B.

There are many types of barriers that can interfere with the implementation of a unified EMR system. Give an example of at least three barriers types that exist and could cause issues given the scenario above.

Scenario 2: PHR Implementation
An academic medical center in the western U.S. recently adopted a commercial EHR and plans to adopt and integrate a PHR with its EHR. The hospital CEO drafts a vision statement designed around improving how their patients experience health care.
The CEO convenes a meeting of the chief technology officer, the chief nursing informatics officer, the chief medical officer, and a liaison from the EHR vendor to develop a strategic plan for the PHR. This meeting includes a specific list of functionalities, a timeline for their implementation, and considerations regarding the effects of the PHR on current workflows and revenue streams.

Imagine that you are the chief technology officer for the hospital. What PHR functionalities will you recommend be implemented first? Why?

10.18 Persuasive Organizational Message Flowing Upward: Keeping Track of Office Projects (Obj. 4)
 
 
 
As the supervisor of administrative support at an architectural engineer- ing firm, you serve five project managers. You find it difficult to keep track of what everybody is doing and where they are working. Mike is in New Orleans, Jason just left for Kansas City, Brian is working on a project in
St. Louis, and Andrea is completing a job in Houston. With so many people working on projects in various places, it is hard to know where people are and what they are doing. Assigning administrative assistants and tracking their work is difficult. Although digital tools would be ideal, this office has shown no interest in wikis or similar collaborative tools. You decide that you and your managers need a dry erase board in the office to record projects and their status. Plain dry erase boards are not expen- sive at Wal-Mart. But can you persuade the managers to accept this new tool? They are largely independent engineers who are not attuned to fol- lowing office procedures. Moreover, who will keep the board current?
Your Task. Write a convincing e-mail that persuades managers that your office needs a dry erase board to record weekly projects. Outline  the benefits. How can you make it easy for them to buy in to using this new tool? Fill in any details from your imagination, but keep the mes- sage fairly simple. Address the first e-mail to Mike.Kuryia@walters_inc.com.

Matthew 26:52-54 ESV / 161 helpful votes Then Jesus said to him, Put your sword back into its place. For all who take the sword will perish by the sword. Do you think that I cannot appeal to my Father, and he will at once send me more than twelve legions of angels? But how then should the Scriptures be fulfilled, that it must be so?
ESV / 115 helpful votes He said to them, But now let the one who has a moneybag take it, and likewise a knapsack. And let the one who has no sword sell his cloak and buy one.
Luke 11:21-22 ESV / 104 helpful votes When a strong man, fully armed, guards his own palace, his goods are safe; but when one stronger than he attacks him and overcomes him, he takes away his armor in which he trusted and divides his spoil.
Ecclesiastes 9:18 ESV / 91 helpful votes Wisdom is better than weapons of war, but one sinner destroys much good.
Romans 12:19 ESV / 79 helpful votes Beloved, never avenge yourselves, but leave it to the wrath of God, for it is written, -Vengeance is mine, I will repay, says the Lord.
Exodus 22:2-3 ESV / 61 helpful votes If a thief is found breaking in and is struck so that he dies, there shall be no bloodguilt for him, but if the sun has risen on him, there shall be bloodguilt for him. He shall surely pay. If he has nothing, then he shall be sold for his theft.
Matthew 5:38-39 ESV / 44 helpful votes -You have heard that it was said, An eye for an eye and a tooth for a tooth.ЎЇ But I say to you, Do not resist the one who is evil. But if anyone slaps you on the right cheek, turn to him the other also.
Psalm 144:1 ESV / 43 helpful votes Of David. Blessed be the Lord, my rock, who trains my hands for war, and my fingers for battle;
Romans 13:4 ESV / 37 helpful votes For he is God’s servant for your good. But if you do wrong, be afraid, for he does not bear the sword in vain. For he is the servant of God, an avenger who carries out God’s wrath on the wrongdoer.
Numbers 31:3 ESV / 37 helpful votes So Moses spoke to the people, saying, -Arm men from among you for the war, that they may go against Midian to execute the Lord’s vengeance on Midian.
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