Your final portfolio for the class will be to create a marketing plan for an existing company and
product/service of your choice. If you are choosing a large global company, you MUST create a new
product. However, this new product may be an upgrade of an existing product. You will need to select a
company that you have not used for your other assignments in the class. Your plan information should
address all areas covered in this course for a marketing plan. The library’s page on Company Research can
help you get started. The library database Gale Virtual Reference Library has a number of Business books
to help identify a target market.
Use the marketing plan that is a required reading for this module for your final portfolio project, as a broad
guide. The marketing plan document is essential to business strategy and is a focal point of this
introductory class. The essential information of a marketing plan is outlined in this document and will serve
as the blueprint for your portfolio project due this week.
Below is the outline to be followed for this assignment:
 Executive Summary: This provides everything a busy executive needs to know to invest (or not)
in your proposal. It captures your key proposal and recommendations/decision factors, and
projected outcomes of the plan’s recommendations. Note this is not an introduction to the
marketing plan. Typically, this is written after the entire marketing plan has been compiled. (1/2
page)
 Company Overview (1/2 page)
 Situational Analysis (includes a SWOT analysis): Identify at least two significant factors for each
of the 4 SWOT components. Identify applicable trends that are statistically supported.
 Competitive Analysis: Create a comparative chart and discuss key aspects. (1-2 pages)
 Identify Objectives or Goals: Briefly describe your proposal… describe what’s new and why.
What is the opportunity to be addressed or the problem to be solved? (1/2 page)
 STDP Segmentation: Define and explain why this is needed; explain the segmentation approach
(such as the use of demographics) and name market segments. Targeting: Define and explain why
this is needed and estimate the size your target market. (1 page)
 Marketing Strategy and Positioning: Explain and support your marketing mix component
decisions (4Ps), using academic concepts and academic reference sources. Discuss whether your
company has a competitive advantage in each section of the marketing mix (4Ps).
 Positioning: What do you want your customer to think of when regarding your brand, product,
proposed product? Take an analytical approach to this section. Create at least one perceptual
map (as applied to differentiation or positioning). (1 page)
 How will Marketing Research be used to support the planning, implementation, and monitoring
process? What research methodologies will be used? Add a sub-section on ethical and/or legal
factors, plus a CSR (corporate social responsibility) strategy summary. (1 page)
 Financial Projections: Present a summary spreadsheet. For example: years 1, 2 and 3 units sold,
sales volumes. Estimate marketing expenses for promotions/advertising. What is the projected
timeline of the product life cycle’s introduction and growth stage? (1 page maximum)
 Implementation Plan: Identify specific tactics and steps that will be taken (primarily focused on
distribution, marketing communications, promotion, PR, for example). Create a chart depicting
your advertising/promotion plan with actions, time frame, media choice, for example. Include a
Marketing Plan.
 Technology sub-section: How will marketing technology be used throughout the marketing
process: marketing research, communications, promotions, monitoring, for example? (1 page)
 Evaluation and Control Metrics: How will you monitor progress of outcomes in your plan?
How will you define and measure success? Connect these to your objectives and goals. (1/2-1
page)
 Conclusion (1 paragraph)
Other:
The following are requirements for your portfolio project:
 8-10 Word pages in the body of the paper. Estimated page counts are listed above in each
section.
 Use APA format! Do not enumerate the sections—use regular APA heading format and
please use plenty of headings and sub-headings according to CSU-Global Guide to Writing and
APA Requirements . Develop full paragraphs and full sentences.
 Apply marketing models, theory, terminology, and concepts throughout the plan.
 A minimum of 6 references (in addition to course materials like the textbook or articles). At
least 2 of these being peer-reviewed articles. The CSU-Global Library is a good place to search
for credible, scholarly sources.
 READ THE PORTFOLIO PROJECT RUBRIC IN DETAIL (pre-loaded into the course
website). Note that there are additional aspects that need to be addressed, such as applying critical
thinking.
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The practice of health care providers at all levels brings you into contact with people from a variety of faiths. This calls for knowledge and acceptance of a diversity of faith expressions.
The purpose of this paper is to complete a comparative analysis of two faith philosophies towards providing health care, one being the Christian perspective. For the second faith, choose a faith that is unfamiliar to you. Examples of faiths to choose from: Sikh, Baha’i, Buddhism, Shintoism, etc.
In a minimum of 1,500-2,000 words, provide a comparative analysis of the different belief systems, reinforcing major themes with insights gained from your research.
In your comparative analysis, address all of the worldview questions in detail for Christianity and your selected faith. Refer to chapter 2 of the Called to Care for the list of questions. Be sure to address the implications of these beliefs for health care.
In addition, answer the following questions that address the practical and healthcare implications based on the research:
What are critical common components to all religions/beliefs in regards to healing, such as prayer, meditation, belief, etc.? Explain.What is important to patients of the faiths when cared for by health care providers whose spiritual beliefs differ from their own?
Download Attachment:Health Care Provider and Faith Diversity.docx
In your conclusion, describe your own spiritual perspective on healing, what you have learned from the research and how this learning can be applied to a health care provider.
Support your position by referencing at least three academic resources (preferably from the GCU Library) in addition to the course readings, the Bible, and the textbooks for each religion. Each religion must have a primary source included. A total of six references are required according to the specifications listed above. Incorporate the research into your writing in an appropriate, scholarly manner.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Portfolio Project
Abstract
Health information technology supports the collection, aggregation and dissemination of
the health data. Electronic Health Records, a specific instance of this technology, enables the
sharing of health information between points of care. These tools are electronic compilations of a
patient’s health and medication history, provider visits, treatment pans and diagnostic
information, such as lab and radiology results. The use of health IT and health information
exchange can improve the quality of patient care, empower patients by supporting open
communication with providers, increase patient safety and save money for the system. In this
health care report, we study how the usage of electronic health record systems have impacted
quality of care, physician productivity, and hospital efficiency. Using research data, we show that
usage of electronic health record systems such as clinical decision support (CDS) is associated
with improved quality indicators. We show a positive correlation between the degree of
electronic health record (EHR) use and delegation of EHR tasks on clinician productivity.
Finally, we show that health information technology (HIT) adoption and hospital-physician
integration hospital positively impacts hospital efficiency.
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Portfolio Project
Introduction:
Data for this research study on electronic health records systems comes from the National
Hospital Medical Care Surveys, Athena health practice management system and EHR task logs,
American Hospital Association’s (AHA) annual survey, the AHA IT survey, CMS Case Mix
Index, and the US Census Bureau’s small area income and poverty estimates. The data covers
several periods from 1998 through 2014.
Prior research also supports the conclusion that the use of Electronic Health Records
systems positively impacts Health Care delivery. The research survey of databases consisting of
900 million outpatient primary care visits to clinics with EHRs from 2006-2009 show that the
presence of clinical decision support (CDS) was associated with improved blood pressure control
and increased number of visits not related to adverse drug events. The use of CDS was
associated with improvement in several quality indicators (Hsiao & Hing, 2012).
The data also shows that increased use of Electronic Health Records was associated with
increased productivity units for large hospitals and clinics where automation brought efficiency
to the operations. Greater EHR use and greater EHR task delegation were independently
associated with higher levels of productivity (Poissant et al, 2005).
EHR adoption and hospital-physician integration, individually, have statistically
significant positive impacts on hospital efficiency which shows that EHR adoption and hospital-
physician integration are key parts of improving hospital efficiency (Lammers, 2013).
Significance of the study:
The significance of this research study is that it shows that an EHR-based clinical
decision support system leads to modest but significant improvements in patient care. This
finding incentivizes physicians to learn EHR system use and transfer what they learned from
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Portfolio Project
using the clinical decision support system with some patients to the care of other patients. It also
enables health care administrators to recognize that EHR infrastructure will become ubiquitous
for personalization of medical care in the coming era of genomic medicine. EHR-embedded
clinical decision support may become an essential tool needed to systematically process complex
risk prediction data and then accurately identify appropriate clinical goals and high-priority
treatment options for each patient at each clinical encounter efficiency (Chaudhary, Wang & Wu,
2006). In summary, we aim to show that electronic health record systems (EHR) positively
impacts quality of care, physician productivity, and hospital.
Objectives are:
1. To determine whether usage of electronic health record systems such as clinical
decision support (CDS) is associated with improved quality indicators.
2. To examine the impact of the degree of electronic health record (EHR) use and
delegation of EHR tasks on clinician productivity.
3. To determine the impact of health information technology (HIT) adoption and
hospital-physician integration on hospital efficiency.

have a question from health care law and ethics.Please find the attached document,questions are mentioned in the document.Text book -Legal aspects of health care administration any recent edition.
Download Attachment:This is writing assignment.docx
This is writing assignment. There are several issues here. You need to think about the issues fully and
then organize your thoughts. You may have different laws which may apply. Be sure and utilize the four
way crossover as well as any other information from the lectures as well as the text.
TRY AND REFRAIN FROM STATEMENTS THAT CONCLUDE THINGS TOO QUICKL
You are to assume that you are taking a business law class. You have a friend who has had a situation
develop. He is confused and has several questions. Please explain things to him, in writing, so that he
can make an informed decision. His name is Rocco Gibralter.
He went to see a doctor by the name of Phil O’Dendrum. He feels that the doctor made a misdiagnosis
of his condition and that he is in bad physical shape as a result of the Doctor’s negligence. The doctor
thinks that the radiologist was the cause of the mistake. He wants to hire a lawyer but he has no idea
about the process. He has no money to pay the lawyer up front. He is willing to pay him or her later.
How can he find a lawyer and how should he hire him or her? What about the rate, court costs? What
are his options? Are there rules about where to file a lawsuit? Are there deadlines?
What will the doctor do? How should he hire an attorney? Whom should he sue and how or why?
He has heard about discovery in a civil suit. What is that? What types of discovery can happen in a case
like this? Please fully explain. Why are these significant? Please detail all of the forms of discovery and
why they may or may not be important in a case like this. There are several witnesses to the alleged
doctor’s malpractice. What discovery done with regards to their testimony? What if any discovery can
be used to preserve this information?
What are the discovery issues for the doctor? Should the doctor think about costs and damages? What
does the term damages mean? What type or types of damages can an injured person recover?
Bob also wants to try and avoid a trial. Is there any way to resolve this without a trial? What is the
concept of ADR and how does it work? Please fully advise him. He is concerned about the pretrial
motions which will be heard at the In Limine conference. What is this about and why is it significant.
Make sure that you explain where or how lawsuits are filed, and why, and further what the process is
from the each side’s point of view.
I anticipate that this analysis will be at least 3 to 5 pages in length.
Instruction FilesThis is writing assignment (1).docx13.2 KB

The final project for this course is the creation of a family/community care plan and self-care plan.As a human services practitioner, you could be in a position where you will be required to address the identified needs of families, communities, or both. In such cases, you will need to assess the use of potential intervention models, develop strategies for addressing needs, and possibly assess the available appropriate resources to assist these families in negotiating the complex system of organizations in their communities. In doing so, you will be exposed to many situations that involve trauma, and thus prepare yourself by composing a self-care plan to ensure a lengthy career.The summative assessment for this course will require you to analyze a case scenario using family and community systems assessment models (i.e., sociograms, culturagrams, ecomaps, genograms, etc.). After analyzing the case, use the data derived to design family and community interventions, being sure to justify the use for all parties involved. Finally, you will be required to create a brief reflection that will examine the potential personal and professional impact that situations such as the one presented in the case scenarios may have on you as a practitioner. In addition, you will briefly identify your emerging self-care plan.The overall objective of this assessment is to allow you to demonstrate your practice competencies and your enduring understanding of how family and community systems operate and change. Predicated on the systems’ foundational principle that when one thing in a system changes, the entire system changes,your completion of this assessment will allow you to craft a plan to create change that benefits the family and community in a dynamic way. Moreover, it will allow you to reflect on and plan how to best maintain your wellness as you embark on your career in human services.The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, and Five. The final submission will occur in Module Seven.
you have to read the instructions on the attachments files. each stated how many pages i need for themproject 2Final Submission: Family/Community Care Plan and Self-Care PlanIn Module Seven, you will submit your 8–10 page family/community care plan and self-care plan. It should be a complete, polished artifact containing all of thecritical elements of the final project. It should reflect the incorporation of feedback gained throughout the course.like i said i need project 2 Final Submission: Family/Community Care Plan and Self-Care Plan8–10 page family/community care plan and self-care plan. It should be a complete, polished artifact containing all of thecritical elements of the final project. It should reflect the incorporation of feedback gained throughout the course.
Instruction Files