The discussion assignment provides a forum for discussing relevant topics for this week based on the course competencies covered.
To support your work, use your course and text readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates’ initial posting. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion. Cite sources in your responses to other classmates.
Sample Size and Statistical Assumptions Certain basic assumptions are necessary to allow for the statistical analysis of public health data. However, the validity of these assumptions can be affected by the sample size being analyzed. The purpose of this assignment is to refresh your knowledge of the basic assumptions underlying the biostatistical analysis and to consider how these assumptions are affected by the sample size being analyzed.
Using the South University Online Library, the Internet, and your text readings, research the following statistical topics:
Statistical powerCentral limit theorem (CLT)On the basis of your research and understanding, respond to the following:
Find and state the definition of statistical power that you identify with.State the definition of statistical power in your own words.Compare and contrast type I and type II errors.Explain how power is affected by sample size.Find and state the definition of CLT that you identify with.State the definition of CLT in your own words.Summarize the basic assumptions underlying hypothesis testing and confidence interval methods.Explain how these assumptions are affected by sample size.Explain the relation of a sample size to the basic assumptions underlying biostatistical analysis.

The human brain receives information from its environment constantly, but how does it make sense of all this information? One way is through the use of schemas, which are mental structures that help the mind organize new information and relate it to old information and experiences. By relating information in this way, humans can more quickly process experiences and make judgments and decisions. When you meet someone new, your brain automatically uses these schemas to identify characteristics or behavior that would allow you to classify the person into a group that you may already know. While an adaptive and helpful strategy that the human brain possesses, when taken to an extreme, it could lead to the formation of unhelpful or incorrect stereotypes about groups.
When working with clients from diverse groups, human and social services professionals need to bring conscious thought to their perceptions of people, in addition to the automatic thinking that humans engage in. In other words, use your schemas and acknowledge commonalities, but also research information on groups you work with, take the time to become aware of individual differences, and always seek to bring cultural sensitivity to your understanding of and practice with clients.
For this Discussion, you compare cultural values of three broadly defined groups: African Americans, Asian Americans, and Caucasians. You then consider how you would practice cultural awareness and sensitivity when providing services to members of each group.
To Prepare:
Review this week’s Learning Resources, and consider the cultural values of African American, Asian American, and Caucasian populations.
Perform your own research on values or experiences of these populations that may impact work with them.
Post a comparison of the cultural values of African American, Asian American, and Caucasian populations. On what areas must a human and social services professional focus to ensure that he/she is being culturally aware and sensitive as it pertains to providing services to members of each group? Why?

Course Project: Long-Term Care Facilities
8 to 10 pages due 01/24 by 11pm
Choose two long-term care facilities—one from nursing facilities, assisted living, or subacute care and another from adult day care, home health care, or hospice care—on which you would want to base your research work. Research the South University Online Library and the Internet to read about your chosen long-term care facilities.
Assume you are responsible for the management and administration of the two facilities. You have to orient the newly appointed manager by providing an overview on managing long-term care. You also need to discuss the programs of the two facilities. From this perspective and based on your research about the facilities, prepare a Microsoft Word document including the following:
What are the various multidisciplinary departments (teams) included in your facilities?
Who comprise the target population being served by the various programs provided by your chosen facilities?
What are the major staffing and human resource issues faced by your chosen facilities?
What are the significant trends in long-term care likely to impact the operation of the various programs provided by your chosen facilities, and what is your plan of action to overcome them?
What are the various forms of cooperation and integration existing in your chosen facilities? Discuss the nature of management, financing, and quality issues related to integration and cooperation in the facilities?
To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Submission Details:
Your assignment should be addressed in an 8-10 page paper.
Submit your document to the Submissions Area by the due date assigned.

While a large part of a board’s role is monitoring the organization’s overall performance, it should also regularly assess its own performance in guiding the organization. A board self-evaluation is a formal assessment of the full board’s functions and ability to work well as a group. In this Discussion, you will analyze the various tools and processes used in board self-evaluations.
Review this week’s Learning Resources in preparation for the Discussion.
Imagine you are a new executive director to a local nonprofit organization that has not completed a board self-evaluation in more than 4 years because a number of the board members were reluctant about participating in such evaluations.
With these thoughts in mind:
Post the strategies you might use to help overcome this resistance to self-assessment. Next, provide an explanation to your board about the benefits of a self-evaluation process to them and the organization. Finally, what informal and formal tools and processes would you use in a board self-evaluation, and why?
As you consider your response, conduct research using the course resources and/or other academic/professional peer-reviewed literature. In your post, cite a minimum of 2–4 specific, evidence-based best practices that you might use to create and maintain an effective board self-evaluation process.

Discussions due 01/24 (weekly lecture at the end of the post)
Discussion 1:
Direct Marketing
Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization’s integrated marketing communications plan? Support your position. Incorporate concepts and examples from this week’s lecture.
Discussion 2:
Electronic & Internet Marketing
How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:
1946-1964 Baby Boomers
1965-1983 Gen X or the Busters
1984-2002 Gen Y or the Millennials
2003 – Current Gen Z or the Digital Generation
(https://www.forbes.com/sites/forbesagencycouncil/2017/02/15/how-to-target-three-generations-with-social-marketing-not-stereotypes/#3bfa7b5a27d5)
Incorporate concepts and examples from this week’s lecture.
WEEKLY LECTURE::
Online Marketing & Social MediaSocial media has added a powerful online media that is designed to encourage user interaction. This format adds a powerful dimension to communications strategies. Social media sites such as Facebook, Google+ Social Service, Twitter, YouTube, and LinkedIn are the major players in social media (Ogden & Ogden, 2014). Consumers may post messages by written messages, videos, podcasts, photographs, etc. Qualman (2013) states the 21st century has moved from “word of mouth” to “world of mouth” (p. 1), meaning the power of millions of consumers reading what has been posted online about a product or an organization is now read by consumers all over the world. Yet, Qualman states 70% of “big company CEOs have no presence on social networks” (p.) and suggests businesses embrace the social media in order to stay connected to consumers. Kabani (2013) agrees; however, the author suggests the marketing strategies used in traditional marketing venues will not be applied to the effective marketing strategies via social media. New strategies must be adapted for the social media marketing strategy because this media platform belongs to the consumer rather than to the marketer. New tactics must also be developed in order to assess the data extracted from social media.
Kozinets (2002) has coined a new term, “netnography,” which is the process organizations can use to track patterns and other useful consumer information from the online postings. The postings on social media web sites will give the organizations an opportunity to right something if it is wrong. More importantly, reading what consumers are posting will give the organization an opportunity to identify emerging trends or an unmet demand and be first in the marketplace to fill that demand.
While it is very important an organization have a presence within the Internet and social media, care must be taken to assess the ROI on such investment. Metrics such as those listed on page 292 (Ogden & Ogden) of our text give managers an idea of how activities on the social media sites could lead to eventual sales and market share. Most of the activities are easily tracked by looking at the posts on each web site. Metrics such as Google Analytics can help track the postings and response rates for a very large organization. The important point to remember is the social media activity should be monitored in order to confirm the activity is contributing to the organization’s overall mission and objectives.
The power of social media and its influence in the integrated marketing communications strategy cannot be overlooked (Ogden & Ogden, 2014). Does this mean we should abandon the more traditional tactics and venues of the IMC? No, of course not. It depends upon the targeted market segment. For instance, if the organization is targeting older consumers, the traditional methods such as television and/or radio may still be effective for reaching this group of consumers. If, however, the organization is targeting tech savvy Baby Boomers, Generations X, Y, & the Millennials, then using social media is a must. People want to know what their colleagues and peers are thinking. If you were thinking about purchasing a specific model of auto, for example, are you more likely to believe the postings of your peers or the advertising claims of the organization?
Forbes School of Business Faculty
References:
Kabani, S. (2013). The zen of social marketing. Dallas, TX: BenBella Books.
Kozinets, R. V. (2002, February). The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39, 61-72.
Ogden, J. R., & Ogden, D. T. (2014). Utilizing a strategic marketing approach to managing marketing communications. San Diego, CA: Bridgepoint Education.
Qualman, E. (2013). Socialnomics. Hoboken, NJ: John Wiley & Sons.
——-////————-
ASSIGNMENT: due Jan 28
Social Media
You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.
The paper
Must be at least two double-spaced pages in length (not including title and references pages) and formatted according to APA style
Thank you.