In this assignment, you will prepare a communications policy for a company that you are familiar with or a fictitious company you create. The communications policy will map the type of communications messages (e.g., organizational or strategic changes, procedural changes, information important to organizational subgroups, confidential information, unwelcome information, etc.).
Using the module readings and the Argosy University online library resources, research requirements of and methods of creating communications policy documents.
Create a communications policy document that covers the following:
Identify the audience
Describe the media (including social media) to be used
List and explain the appropriate approvals required
Explain the tools and tactics to be used
In developing your plan, you should utilize at least five peer-reviewed articles in addition to the readings from the textbook and online resources.
For your week 3 research paper due on Wednesday there is a requirement to cite and reference at least 5 peer reviewed journal articles. What is a peer reviewed journal article? Articles are written by experts and are reviewed by several other experts in the field before the article is published in the journal in order to insure the article’s quality.
Peer reviewed articles come from journals located in the readings for this course and in the Argosy library.
For instance in our week one module the following peer reviewed journals are offered:
Adkins, B. (2006). The answer to workplace conflict: Communication. Fort Worth Business Press, 19(22), 25.
Maini, B. S., & Morrel-Samuels, P. (2006). Cascading improvements in communication: Adopting a new approach to organizational communication. Physician Executive, 32(5) 38–43.
Pullen, C. (2010). Business communication 301. Journal of Financial Planning, 23(6), 50–51.
Robbins, S. (2009). Seven communication mistakes managers make. Harvard Management Update, 14(2), 3–4.
Sethi, D., & Seth, M. (2009). Interpersonal communication: Lifeblood of an organization. IUP Journal of Soft Skills, 3(3/4), 32–40.
Westcott, R. (2007). Re-examining the traditional communication model. The Journal for Quality and Participation, 30(2), 22–28.
In Module 2 here are peer reviewed journals:
• Cnhay, R. V., & Kleiner, B. H. (2013). Effective communication in virtual teams. Industrial Management, 55(4), 28–30.
Cohen, L., & Kassis-Henderson, J. (2012). Language use in establishing rapport and building relations: Implications for international teams and management education. Revue Management Et Avenir, (55), 185–207.
Congden, S. W., Matveev, A. V., & Desplaces, D. E. (2009). Cross-cultural communication and multicultural team performance: A German and American comparison. Journal of Comparative International Management, 12(2), 73–89.
Guttman, H. M. (2009). Conflict management as a core competency for HR professionals. People and Strategy, 32(1), 32–39.
Hsin Hsin, C., Shuang-Shii, C., & Shu Han, C. (2011). Determinants of cultural adaptation, communication quality, and trust in virtual teams’ performance. Total Quality Management & Business Excellence, 22(3), 305–329. doi:10.1080/14783363.2010.532319
McLean, J. (2010). Communicating across cultures. The British Journal of Administrative Management, 30–31.
Nickels, D. W., Parris, J. B., Gossett, C. H., & Alexander, P. S. (2009). Developing Collaboration Skills: A mixed temperament approach to teamwork. Allied Academies International Conference. Academy of Information and Management Sciences. Proceedings, 13(1), 41.
Sarker, S., Ahuja, M., Sarker, S., & Kirkeby, S. (2011). The role of communication and trust in global virtual teams: A social network perspective. Journal of Management Information Systems, 28(1), 273.
Schlenkrich, L., & Upfold, C. (2009). A guideline for virtual team managers: The key to effective social interaction and communication. Electronic Journal of Information Systems Evaluation, 12(1), 109–118.
Taylor, S. (2006). Communicating across cultures. The British Journal of Administrative Management, 12–13.
In Module 3 – here are the peer reviewed journals:
•Bisel, R. S., & Messersmith, A. S. (2012). Organizational and supervisory apology effectiveness: Apology giving in work settings. Business Communication Quarterly, 75(4), 425–448.
Edelman, A. (2006). Take your feet out of your mouth: Avoiding the most common managerial communication pitfalls. Business Credit, 108(8), 57.
14 ways to ‘Wow’ your audience. (2001). Physician Executive, 27(6), 26.
Veil, S. R., & Husted, R. A. (2012). Best practices as an assessment for crisis communication. Journal of Communication Management, 16(2), 131–145.
Review the module readings for weeks 4 and 5 and you will find additional peer reviewed journal articles
Remember at least 5 peer reviewed journal articles are required for your week three research paper due on Wednesday. You must cite at least five different authors within your research paper and list these in your references to meet this requirement.

Marketing Plan: Part I
Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).
Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)
Scenario #1
Travel Supreme is a start-up travel organization with the mission of assisting customers with travel planning. While today’s customers enjoy developing their vacations themselves, Travel Supreme believes there are travel services that are still in demand. Initial research needs to develop what types of travel services are in demand by this target market.
Scenario #2
IT to Seniors is a start-up company interested in ensuring a positive experience for seniors (65 and older) with respect to the use of technological gadgets, software, the Internet, and/or any additional aspects of technology. Initial research will provide an idea of the business model that would be in most demand for this target market.
Scenario #3
Galaxy Restaurant is a start-up restaurant developed with the idea of providing the customer with a unique dining experience. This could extend from the product offering, service offering, atmosphere, or a host of other unique experiences. Initial research will provide an idea of what this unique dining experience would look like.
Scenario #4
Women on the Go is a startup company targeted at women who need assistance with the selection and purchasing of their clothing/accessories. This service is aimed at the more affluent customer who simply does not have the time and/or knowledge to dress to the business or social setting that they are expected to fulfill. Initial research will provide insight into the types of services that this particular target market would be interested in.
Remember to choose one of the aforementioned scenarios to use for the entire course. Submissions will be completed in Units II, IV, and VII and, together, will comprise a full marketing plan. While this is a cumulative marketing plan, submit only the designated unit’s work.
This unit’s submission should consist of the items listed below.
Include an introduction/overview of the company.
This section of the marketing plan should introduce the company and business model along with a brief description of the products/services.
Discuss market research strategies.
This section of the marketing plan should discuss the research strategies that will be used by your company to understand the target market(s), industry, competition, and/or any other aspects of the company that will provide valuable insight into profitable operations.
Describe the macro environment through a political, economic, social, and technological (PEST) analysis.
In this section, you will compile a PEST analysis of your company. You will analyze how the changes in the macro environment as described in the PEST will impact the company and, specifically, the marketing decisions.
Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).
Resources
The following resource(s) may help you with this assignment.
Citation Guide

Masters level forum
Economic policy is a complex but vital part of the United States. To start this forum, take a look at CNBCs explanation of who the Federal Reserve is and what they do.
Now, look through online sources to locate a specific economic policy in effect that you find interesting. It could relate to taxation, user fees, mortgage rates, minimum wage, or anything tied to US economic interest.
Then analyze it using the policy framework we have been discussing. Consider effectiveness, efficiency, ethics, equity, political feasibility, social/cultural feasibility, etc.
Be sure that you provide some background on the issue at the start of your post and include links to current event articles that help to explain the issue.
500 word minimum
3 citations
Lessons attached
Due thurs 2/7/209
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Human Resource Management (HRM) plays a critical role in today’s health care environment. Training and development is an important part of HRM in that it encourages professional growth and supports continued organizational improvement. The various forms of training and development are outlined in your eText on p. 138.
For your original post, select one form of training and development (from p. 138 in your eText) and explain your experience with this activity in the workplace. For instance, if you select “coaching” you would explain how you acted as a coach or how you were coached in a workplace environment. If you have never had any of these experiences, please explain how one of these forms of training and development could be implemented in a current or past place of employment.
Requirements: One original post (250 word minimum) and two additional posts.
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Now the you have considered how to recruit and retain the employees you want in your organization, create a compensation and benefits package using the business proposal format. The package must be consistent with the objectives of job satisfaction for the valuable employees in an organization of your design.
Include the following:
a. Salaries and benefits packages of comparable organizations in the same industry.
b. What employee working in the 21st century consider to be benefits(seek this week’s recommended reading for a start).
c. What helps to keep employees engaged in their work (see State of the American workplace: Employee engagement for U. S. business leader and Surprising, Disturbing Facts from the Mother of All Employee Engagement Surveys for some ideas.
Please review the Word 2010 create and edit tables video. Closed captioning and transcript of the video is provided in the tool bar of the video player.
Your business proposal must be formatted according to APA style as outlined in the Ashford University Writing Center, must included a separate reference page and mjst include citations from the text and least four scholarly sources, one which must be from the Ashford University Library.
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