The purpose of your paper is to prove or disprove your premise regarding a product with
your research. A product is an item or service offered in exchange for something of value.
Summarily, your work on this paper should enhance your research and writing skills by
utilizing practiced principles, terms, and definitions regarding marketing’s community of
You are expected to convey your thoughts, analysis, interpretation, and principles of
marketing in written form regarding your product. Your work should reflect the standards
for the community of practice in marketing. The main body of your work is your analysis.
Your product analysis must include discussion of each of the five functions. No less than/no
more than one page should be dedicated to each function and how it relates to your
product. Be sure you cover positive and negative decisions your manufacturer has made in
the five functions relating to your product selection.
After completing this section you should be able to prove /disprove your thesis. Please
note, your Introduction and Background sections will be no more than one half page each.
The focus of this paper is analysis and the five functions.