Confectioners Case Study , management homework help

Week 1 Assessment

  • Points 70
  • Submitting a file upload
Assessment 1 – SH Confectioners Case Study
Due by Sunday, 11:59 p.m. (MT) end of Week 1

The Case study report length will be 850 words. It must be APA formatted and cite at least 3 references in support of your analysis of the case study.

CASE PROBLEM:

You are the CEO of SH Confectioners and have requested your marketing department to devise a marketing plan for your new line of Grand Marnier filled (a potent orange flavored liquor), chocolates.

The chocolate line is touted to be high-end, high-quality, gourmet confectioners chocolate with imported and premium ingredients.

You are located in San Francisco, California and intend on marketing to the western market (Nevada, Washington, Oregon, California, Arizona, Idaho and Utah); to begin by Valentines Day.

What should your strategic goals be?

What will you require of the marketing department’s plan to market your new product?

Will you have any regional concerns with your product?

Should you make a substitute available to the liquor component of the filled candies? Explain your decision.


Rubric

MBA Assessment Grading Rubric

MBA Assessment Grading Rubric

Criteria Ratings Pts

APA Styles and Formatting

Full Marks

5.0 pts

Needs Work

3.0 pts

No Marks

0.0 pts

5.0 pts

APA References and Citations

Full Marks

5.0 pts

Some erros, needs improvement

4.0 pts

Rating Description

3.0 pts

No Marks

0.0 pts

5.0 pts

Topic and Content

Full Marks

60.0 pts

Very good, needs some minor improvements

40.0 pts

Acceptable but needs significant improvement

20.0 pts

No Marks

0.0 pts

60.0 pts

Total Points: 70.0