Read the articles:
- “For UPS, E-Commerce Brings Big Business and Big Problems,” Wall Street Journal, Sep. 11, 2014 (PDF)
- “Amazon Seeks to Ease Ties with UPS,” Wall Street Journal, December 22, 2015 (PDF)
- How has UPS positioned itself to gain competitive advantage in e-commerce fulfillment?
- How is Amazon responding to the challenges of e-commerce fulfillment, and what are the implications for UPS strategy?
- What insights do these two companies provide for diversification within the value chain?
Note: Your posts on the articles should be between 300 to 500 words.