Healthcare Marketing

For this task you will first compare the ACHE and AHIMA code of ethics, and then review a brief case from Healthcare Marketing: A Case Study that involves ethical decision-making. Then, you will discuss the role of the healthcare marketer in relation to ethical behavior and conduct. To complete this assignment, review the Module Three Worksheet Guidelines and Rubric document.

This is assignment needs to be due by Sunday. Rubric is attached & case study exercise.

Following reference should be used as well:

Cellucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare marketing: a case study approach. Chicago, IL: Health Administration Press. ISBN: 978-1-56793-605-6

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