Marketing Plan – Part IV

I have attached the prior report to complete this assignment.

Detail :
  • Review your returned MKT 308 Marketing Plan Template from the Week 3 assignment. As you work on your plan throughout the class, you may go back and adjust previously submitted sections to include new information learned or to incorporate instructor feedback. You may also elaborate on any of the concepts with further conceptual frameworks and research evidence you have learned as the course progresses.
  • Complete Sections IV, V of the Marketing Plan Template in approximately 750 words.
    • IV. A. Positioning Statement
    • IV B. Brand Image and Personality
    • IV. C. Brand Equity
    • IV. D. Brand Life Cycle Stage
    • V. A. Channels and Rationale
    • VI. A. Pricing Strategy and Rationale
  • Format your template text using the attached guidelines.
  • Include a minimum of three sources

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