- Read case # 4 (in your textbook) “Sirius XM Satelite Radio Inc. in 2014: On track to Succeed after a Near-Death Experience?.” and perform the following analysis:
- How strong/medium/weak are the five competitive forces confronting Sirius XM? Perform the five forces analysis to support your answers.(50 pts)
- Construct the strategic group map of the industry. Is Sirius well positioned on the map? Why or Why not? (25 pts)
- What are the Key Success Factors in this industry? (25 pts)
Chapter 3 of your text provides a detailed discussion of topics/tools that you would need to know in order to complete this assignment.
Save your work in Word (.doc). Upload and submit it via the link before the due date (11:00 p.m. Saturday of week 2 of the module).
- easy words and easy sentences, following the requirement. every point should be written.
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