It is essential that an organization has an appropriate value proposition. The firm cannot prepare a strategic plan until they have the value proposition developed. Conduct research to locate information on how to develop a value proposition. Prepare a one page paper that includes the following:
- Summarize the concept of a value proposition.
- Explain the importance of developing an effective value proposition.
- Prepare a simple value proposition for a product or service.
Submit your completed assignment by following the directions linked below.