Real Choices at Frito-Lay (Customer Relation Management), marketing homework help

***Instructions: Please answer the following questions with a minimum of 200-word count for each question, total of 800-word count or more. A cover page/title page is not needed. Use scholarly articles to support your answer, include in-text citations and a reference page, APA format. Please use the reference that I provided in the attached file, here is the reference: Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real people, real choices. New Jersey: Prentice Hall. Also, 3 outside scholarly articles for in-text citation and references are required. Do not use Wikipedia,, online dictionaries, or etc. No PLAGIARISM and let me know if you have any questions or concerns!

Read the Chapter 14 Case: Real Choices at Frito-Lay (page 443)

Answer each question in 200 – 350 words.

1. Summarize the case and identify the dilemma facing Frito-Lay.

2. Research the products and organization at . Identify and discuss the most important issues surrounding the successful use of CRM (Customer Relation Management) at Frito-Lay. (Please click on the link to make sure it works, if not, let me know)

How does CRM link the marketing and sales functions of the organization?

3. What is the purpose of trade sales promotions? Identify three types of trade sales promotions that Frito-Lay should use to increase sales. Specifically, how should these be implemented?

4. What factors are important in addressing the dilemma facing Frito-Lay? What are your recommendations and discuss specific implementation tactics for your recommendations?

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