Week 3 Reading 1
Read the following:
Chapters 2 and 3 of the Meyer/Crane text.
Week 3 Assignment 1: Simple User/Uses Segmentation Grid
Create a simple user/uses segmentation grid of your customers. Label the horizontal axis Users and label the vertical axis Uses.
Now, add to the grid (in different color font) new uses for your product/service for current customers. And, add to the grid (in different color font) some possible new users for your product/service. If you can, create what is called a “two-box” move: a new use and a new user. See the Meyer/Crane text, Chapter 3 for guidance.
Create your grid using MS Word. Limit your answer to 1 page.