strategic management, assignment help

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The video case is available on:http://www.cengage.com/management/book_content/hanson_9780170227643/index-3.html?asset=zappos andhttp://www.cengage.com/management/book_content/hanson_9780170227643/index-3-2.html?asset=zappos2

  1. Why do you think Zappos is not outsourcing its call centres?