strategy and positioning analysis , marketing homework help

Week Four – Phase 2

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a 2,100-word analysis that includes:

  • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
  • Explain how the packaging you will use for your product or service will add value.
  • Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.  Estimate costs per unit prior to making this decision. 
  • Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. 

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