1. As noted in the text, some observers have gone so far as to claim that traditional advertising…

1. As noted in the text, some observers have gone so far as to claim that traditional advertising is on its deathbed and will eventually be supplanted by Internet advertising. What are your views on this?
2. Provide an interpretation of the meaning and importance for advertisers of the Internet’s two i’s, individualization and interactivity. Use your own words and ideas rather than merely feeding back what is described in the text.