1. What is the purpose of the Federal Trade Commission price-off regulations? 2. Compare bonus…

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1. What is the purpose of the Federal Trade Commission price-off regulations?
2. Compare bonus packs and price-off deals in terms of consumer impact.
3. How can sales promotion reinforce a brand’s image? Is this a major objective of sales promotion?
4. Compare sweepstakes, contests, and games in terms of how they function and their relative effectiveness.
 

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