A cross-cultural analysis of a communication strategy from the start-up company sharemagazines…. 1 answer below »

A cross-cultural analysis of a communication strategy from the start-up company sharemagazines. The communication strategy in Germany will be analysed and a suitable strategy will be developed to expand to the U.K. market Student: Shannon Grimm-Berghaus Hanzehogeschool Groningen & Leeds Beckett University Student number at Leeds Beckett University: 77166855 Student Number at Hanzehogeschool Groningen: 351501 Dissertation project: Shannon Grimm-Berghaus 2 Table of content Table of content…………………………………………………………………………………………… 2 Introduction…………………………………………………………………………………………………. 4 The company sharemagazines …………………………………………………………………….. 5 History……………………………………………………………………………………………………… 5 The product ……………………………………………………………………………………………… 5 Theoretical Aspect ………………………………………………………………………………………. 6 Literature Review ………………………………………………………………………………………… 8 Culture of Germany and the United Kingdom…………………………………………….. 8 Organizational culture…………………………………………………………………………….. 14 Organizational culture today …………………………………………………………………… 17 Definition of International Pub