Purpose: To investigate and propose key aspects of a campaign on the Internet.

Select and describe a new service targeted to teenagers. Propose ways that your selected service could expand its online campaign. Your proposal should address how each of the primary methods of Internet advertising discussed in the textbook could be used. For each method, indicate how its effectiveness should be assessed (e.g. metrics). Your proposal should also address other potential promotional opportunities on the corporate site of your selected service as well as in virtual environments (e.g. Second Life), online advergames and/or social media outlets.

Assignment Format

• Please use Times New Roman font, 12 pt.
• Be precise, concise and to the point.
• The minimum number of pages is 2 ½. The maximum number is 3.