BLSC (C) case report
Introduction
If you have not already done so, read the BLSC (C) case.
Instructions
As you read the case, do the following tasks:
- Develop a marketing strategy for Safe Appliance to address the potential entry of Walmart to the Appliance Insurance Market.
- Using the Brightland population and income statistics provided in Case A, develop a segmentation and target marketing strategy for MM.
In addressing these items, refer back to the lessons from Chapters 6-8.