Business Review article, marketing homework help
1. The above link will take you to a Harvard Business Review article. (I also attached is as a PDF.)
While the article is about many countries, India and China in particular, let’s focus on India.
Specifically, how can/should U.S. company respond to this threats?
Use one industry to make your point.
2.Find a brand currently engaged in guerilla marketing.
What makes you determine this is guerilla marketing and not just random attacks? Is it effective? How do you think it will play out? Provide examples and defend your answer.
Don’t select it if you cant answer please and able to follow requirements.
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