The 4 P’s of Marketing
Hamric, Hansen, Tracy, and O’Grady (2014) explain that marketing for advanced practice nurses (APNs) can be separated into two different areas (p. 539). One of these areas is the APN marketing themselves in order to obtain employment (Hamric et al., 2014, p. 539). The second area is the APN becoming an entrepreneur and marketing their business to the community and other health care professionals (Hamric et al., 2014, p. 539).
The four P’s of marketing refer to product, price, place, and promotion (Hamric et al., 2014, p. 540). Hamric et al. (2014) describes product as the service provided by the APN and the APN themselves (p. 540). I feel that this is a very interesting idea that the APN themselves could be considered a product. I have never thought of myself as a product before, but Hamric et al. (2014) further explains that by having the APN being considered a product helps the customer realize the value of APNs (p. 540).
Hamric et al. (2014) explains that “Price is the amount of money that an individual will be asked to pay for the product being offered” (p. 540). APNs help control costs in health care by providing preventative care, which reduces admissions of preventative illness to hospitals (Hamric et al., 2014, p. 540). Furthermore, APNs provide care at a more cost-effective price than physicians do (Hamric et al., 2014, p. 539).
Place refers to the location that the product is available (Hamric et al., 2014, p. 540). Hamric et al. (2014) describes examples of places an APNs services can be accessed, as hospitals, classrooms, clinics, and virtual spaces (p. 540). I find it interesting that virtual space is considered a “place”. As virtual spaces continue to expand, like our very own virtual classroom experience, I feel there will be even more opportunities for APNs to reach more people.
Chang et al. (2001) defines promotion as communicating to the market what the value of the product is (as cited in Hamric et al., 2014, p. 540). APNs can promote their services by providing education to their patients (Hamric et al., 2014, p. 540). Additionally, APNs can promote their services by launching marketing campaigns (Hamric et al., 2014, p. 540).
I feel that all of the 4 P’s are closely intertwined but the product is at the fore front. There must be a price assigned to the product, a place for the product to be available, and the product must be promoted. Without a product, there would be nothing to market. This being said, I feel the APN must have a solid foundation in order to be marketed successfully.
References
Hamric, A. B., Hanson, C. M., Tracy, M. F., & O’Grady, E. (2014). Advanced practice nursing:
an integrative approach (5th ed.). St. Louis, MO: Elsevier/Saunders.

 

HOW HAS THIS STATE’S POSITION ON THE LEGALITY OF THE USE OF FORCE CHANGED OVER THE LAST 40 YEARS?November 17, 2019 Off All,
How has this state’s position on the legality of the use of force changed over the last 40 years?
Pick one state from the list below and then answer these questions in no more than 1500 words: 1. How has this state’s position on the legality of the use of force changed over the last 40 years? (50%) 2. What explains these changes? (50%). USA Burns H. Weston, “The Reagan Administration versus International Law.” Case Western Reserve Journal of International Law 19 (1987): 295-302 Branch, Adam. “American morality over international law: origins in UN military interventions, 1991–1995.” Constellations 12:1 (2005): 103-127. Sands, Philippe. “Lawless world? The Bush administration and Iraq: issues of international legality and criminality.” Hastings international and comparative law review 29:3 (2006): 295-314. [If you can’t access via Hein Online then try this link:
http://classic.austlii.edu.au/au/journals/MelbJIL/2005/15.html ] John Bellinger. “The United States and International Law.” Remarks at The Hague, June 6th, 2007: https://2001-2009.state.gov/s/l/rls/86123.htm Anne-Marie Slaughter. “The strike on Syria must herald a new Trump doctrine.” The Financial Times April 11th 2017. [You can access the newspaper by typing ‘Financial Times’ into the library catalogue. Then type the article title into the box revealed by clicking on the magnifying glass at the top left of the page]. Anne Orford. “Trump v. the Law.” LRB Blog 18th April 2018: https://www.lrb.co.uk/blog/2018/04/18/anne-orford/trump-v-the-law/

 

PSYCHOLOGY AND RELIGION
Description
1. There are many landmark experiments in Psychology.
For this assignment, you will pick one of the well-known Psychology experiments listed below.
In your paper, you must cover the following three components:
1. Summarize the experiment, including the scientist that conducted the experiment and any important information regarding their reason for conducting the experiment.
2. Discuss how it affected or changed the field of Psychology.
3. Discuss how the experiment relates to any current issues.
Here is the list of experiments. If you have one that you would like to use, that is not included on this list, you must get it approved with the Instructor first.
• Little Albert (Watson)
• The Monster Test (Johnson)
• The Milgrim Experiment (Milgrim)
• The Bystander Effect (Darley & Latane) based on the Kitty Genovese Case
• Asch Conformity Test (Asch)
• The Marshmallow Experiment (Mischel)
• Carlsberg Social Experiment (Carlsberg)
• Robbers Cave Experiment (Sherif)
• Stanford Prison Experiment (Zimbardo)
• Blue-Eyed, Brown-Eyed Experiment (Elliot)
• BoBo Doll Experiment (Bandura)
• Pavlov’s Dog Experiment (Pavlov)
• Lost In The Mall Experiment (Loftus)
 
For this writing assignment ,the paper is to be written utilizing APA style. An APA formatting guide and APA template are located on your Canvas page. The paper must be a minimum of 1200 words, and include a Reference Page.

 

HEALTH CARE INFORMATION TECHNOLOGY (HIT)April 20, 2019 Off All,
Health Care Information Technology (HIT)
Choose a Health Care Information Technology (HIT) Career. Write a two page paper that includes the following information: Job Description Education Requirement; Skill Set/Aptitude; Salary Range Employment Opportunities Reporting Structure: What position does this profession typically report to; what positions report to this position

 

HEALTH CARE CONSUMERMarch 23, 2019 Off All,
Imagine you and your team have been asked to give a presentation at a health care expo about consumers and their health care choices. To accomplish this presentation, your team has decided to select a health care company or product to use as an example during your presentation. Choose 1 of the following companies or products to use in your presentation: The Team chose the Following • Hospital system launching a new diabetes program Create 2- to 4-slides with speaker notes that includes the following: Section 5: Anticipating the Changing Market • Explain how consumers’ options for health care are changing. o Consider if it will have an impact on the use of the company or product selected. • Explain how you will ensure the selected health care company or product will be relevant and engaging to the consumer over time. • Discuss how advances in technology and medicine may influence the use of the company or product over time. Cite 2 peer-reviewed, scholarly, or similar references. Format your assignment according to APA guidelines, references slide and speaker notes.