Question A
Question B
250 words
In one page,
* From the video, isolate one (1) of the many aspects of the Scripps recruitment and interview process that could be most attributable to Scripps’ ample supply of registered nurses when there is a nursing shortage across the country. State how you could apply this aspect at your current (or former) place of work.
http://www.cengage.com/management/webtutor/denisi_…
* Choose whether you believe a company should hire for diversity or the best qualified individual. Explain your rationale. Determine how your current (or future) place of work could benefit from a diverse workforce.Take a position on the following: A lousy performance appraisal system or process is better than not giving employees any type of performance appraisal. Support your position with evidence or examples.
* Take a position on the following: A lousy performance appraisal system or process is better than not giving employees any type of performance appraisal. Support your position with evidence or examples.
Go to Page 74 There you will find the article on A New “Joe” on the Block.
Answer the seven (7) questions found at the end. I would like to see one or two good paragraphs (no more) as your response to EACH question. Your overall paper should go no more than four pages, double-spaced, 12 Point Times New Roman fonts. Your cover page and your reference page are NOT included in those four pages.
APA format, including an APA running head atop each page and references in APA format.(including a hanging indent).
Below are the article and 7 questions in attachment
RESEARCH QUESTION: Research Question: Can Fitbit continue to dominate the market and convince their customers that their previous model fitness trackers are just as valuable as the new ones compared to new fitness trackers entering the market? More so: Fit Bit Alpha market sustainability vs. newcomers
PRODUCT: FITBIT ALTA
INSTRUCTIONS:
1. [INDIVIDUAL PAPER ASSIGNMENT-(PART 1-About 4 pages)] For Part #1 of this week’s paper, select a product and explain how the marketers of your selected product would perform external environmental market assessments as well as internal and external market scanning to obtain critical customer-based information necessary to successfully market their product. Discuss those environmental factors that can be investigated through a SWOT analysis using the following template.
Citation:
http://www.quickmba.com/strategy/swot/
|
[Translate into tasks for the Project Plan] |
STRENGTHS |
Weaknesses |
|
Opportunities |
[How do I use these strengths to take advantage of these opportunities?] |
[How do I overcome the weaknesses that prevent me taking advantage of these opportunities?] |
|
Threats |
[How do I use these strengths to reduce the likelihood and impact of these threats?] |
[How do I address the weaknesses that will make these threats a reality?] |
Consider the Strengths and Weaknesses of the firm which are associated with the product you selected.What internal environmental factors are important to your product’s success and how might you measure their impact?
Additionally, discuss the external environmental factors that can be individually examined through a PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis. Your PESTLE analysis should inform the Opportunities and Threats of your SWOT analysis. This should result in about a 4 page section.
For further PESTLE see the information at the link below.
http://www.oxlearn.com/arg_Marketing-Resources-PESTLE—Macro-Environmental-Analysis_11_31
Finally, briefly discuss how marketers can develop strategies for a number of Strategic Business Units and products under the umbrella of a corporation. The BCG, General Electric, or other matrix/business portfolio models can be helpful here.
2. [INDIVIDUAL PAPER ASSIGNMENT-(PART 2-About 4 pages)] Develop this part of this paper with the support of the research and quantitative data analysis discussions found in Millson, Murray R. Research in Business and Marketing (with SPSS and Excel Tutorials). San Diego: Cognella, 2011 and Chapter 4 of Kotler & Keller.
Part 2; Section 1 – Investigate and explain how you would go about answering a research question or expect someone in your employ would go about answering a research question through the use of quantitative analyses. Discuss the manner by which you would construct survey instruments to gather empirical data to answer important marketing or business questions with quantitative data, assess question/instrument validity and reliability, select appropriate samples, determine which customer contact method(s) to employ (mail, telephone, etc.), choose the appropriate analytical tool(s) to use, etc.
Part 2; Section 2 – detailed description – Your paper should address seven major research issues:
1. What problem are you trying to solve or lack of knowledge are you attempting to fill? Your problem needs to involve the comparison of measurements usually the means or averages of data.
2. What is your research question that stems from your problem definition?
3. What contextual knowledge do you know about the environment which led you to or supports the prior research question(s)?
4. What hypotheses would you need to test?
5. What techniques, approaches, or statistical techniques would you use to gather and analyze your data? What test statistics would you generate to test your hypotheses?
6. What would be the form of the findings or results of your analyses? Be sure to mention how you would display findings such as test statistics and their associated p-values.
7. What would your findings or results imply or suggest about actions that you should take?
A couple of examples of important research questions might include:
1. Are customers’ intention to buy my product or a competitor’s product greater?
2. Is the awareness of my product or a competitor’s product greater?
To perform this assignment, create a Research Question(s) (a relatively narrow question that represents an important issue in your selected company or industry-state it succinctly). Based on your research question(s), create null and alternate (research) hypotheses in BOTH symbols, as noted in your text, and words to address your research question. Suggest proper test statistic(s) that might be calculated to test your hypotheses. Data does not need to be gathered to perform this assignment and statistics do not need to be calculated. It is the detailed description of the process that is important in this paper.
Part 3-(About 2 pages) – Your paper should also explain how you would go about determining the demand for your product in addition to your discussion of the statistical issues noted above. Discuss how the marketers of your selected product attempt to forecast the demand for the product category in which their new or existing product(s) competes. In doing this, it is appropriate to consider various forecasting strategies and to compare various quantitative and qualitative methods with respect to their efficacy as they relate to your selected product.
ALL PAPERS WILL INCLUDE YOUR NAME, NUMBERED PAGES, A PAGE HEADER, QUESTION/TOPIC SUBHEADINGS, AND A SHORT EXECUTIVE SUMMARY. Your marketing research paper assignment will be posted as an MS Word document in this week’s discussion area by Sunday at midnight. All pages submitted will be LETTER size (8 1/2″ x 11″). This is an approximately 10 page paper not including the cover page, executive summary, references, or appendices.
Read the article titled “A Moral Investigation of Torture in the Post 9 11 World” located at http://vc.bridgew.edu/cgi/viewcontent.cgi?article=.rev.
After reading the article, explain one (1) situation where you believe that torture would or world not be justified in order to prevent a terrorist act in the United States.
According to the article, rendition is “the system of sending captives to other countries with less progressive human rights standards in order to interrogate them more aggressively. Discuss whether you agree or disagree with this practice and explain your rationale.
1.Bazerman and Moore suggest that we should understand the biases of others. Discuss this concept in terms of why it is important for us to understand other peoples’ biases. In your discussion, focus on how you might be able to improve your decision-making in a group setting.
Your response should consist of no less than 200 words and CITED
2.Describe the concept of analogical reasoning. Then, considering your last purchase decision, discuss how analogical reasoning could have helped you to improve your decision and increase your satisfaction with the product or service that you purchased.
Your response should consist of no less than 200 words and CITED
3.Discuss the three-staged de-biasing process (unfreezing, change, and refreezing) and explain the mechanisms that make each of them hard to implement. In your discussion, include how you believe such a process can help you, personally, to improve your decision-making.
Your response should consist of no less than 200 words.Cited
4.Describe the concept of linear decision-making. Also, discuss how a linear decision-making model could have helped you in making a past decision.
Your response should consist of no less than 200 words.Cited
Bazerman, M. H., & Moore, D. A. (2009). Judgment in managerial decision making (7th ed.). Hoboken, NJ: Wiley.
Following court rules when filing pleadings and other court documents is crucial, as failure to follow the rules can have serious consequences. In this week’s learning activities, you reviewed McKenna v. City of Philadelphia
. This case involved an attorney who failed to follow the court rules. Complete the following assignment:
Review the Constitution in Appendix A and choose one of the following sections of the U.S. Constitution or a specified amendment to use as the basis for your initial response:
Any of Congress’s enumerated powers under Article I, Section 8
1st Amendment
4th Amendment
5th Amendment
14th Amendment
Identify the section of the Constitution or its amendment that you have chosen. Discuss how this section of the Constitution or its amendments both limit and protect business in general. Describe an example of how the section of the Constitution or its amendment that you have chosen could be applied to your professional life (past, present, or future). In your example, discuss whether the section of the Constitution you have chosen to address limits business or protects it.
APA format please
I need a short answers for each question
1. When was the FED established?
2. What led to the 1907 financial crisis?
3. What are some traditional monetary policy instruments?
4. What is the current monetary policy instrument?
5. How will the FED shrink the 4 trillion dollar balance sheet?
6. Who is the FEDs chairman?
7. What does FOMC stand for?
8. Who serves on the FOMC?
9. Why is the FED called a Quasi-public institutions?
10. How does Monetary Policy relate to the IS-LM model?
11. How should we choose between Monetary and Fiscal Policy?
Read the following Case Assignment: Ebay
Creating Customers on the Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brick-and-mortar retailers, changing the location of where they made their purchases. The use of mobile devices has expanded the location of purchase decisions even further, so now consumers can make purchases from almost anywhere, so long as they have a mobile device with them. It also has leveled the playing field for consumers in many cases, as it allows them to comparison shop on prices of products that they might find in stores.
In 2009, the mobile commerce market generated $18.3 billion in total revenue. By 2015 it’s projected to reach over $119 billion. When it comes to m-commerce, eBay has jumped in with both feet. It is estimated to hold about 3.3 percent of m-commerce, compared to online retailer Amazon’s 1.5 percent. It also was estimated to sell $1.5 billion in goods via m-commerce in 2010, compared to $600 million in 2009. eBay launched its first mobile application for the iPhone in July 2008 and has since produced 14 apps, including eBay Selling, StubHub, Deals, and Fashion. eBay’s core iPhone application has been downloaded 14 million times, and its entire stable of apps has seen over 30 million downloads worldwide. Purchases range from clothing and accessories to sporting event and concert tickets, computers and technology gadgets, collectables, and even luxury automobiles. Research indicates that more than half of regular m-commerce purchasers are comfortable spending over $100 on a mobile purchase, and 14 percent are willing to spend over $1,000.
eBay has been quick to embrace the trend toward comparison-shopping, as potential buyers compare in-store prices online with those offered by other retailers. In June 2010, eBay purchased RedLaser, a mobile app that uses the cell phone camera to identify a product’s barcode and locate that product within eBay’s system.
If a buyer is searching for a certain designer jacket for example, he could compare prices between eBay’s auctions, flat priced buy-it-now options, and eBay’s Fashion Vault, which offers limited-time deep discounts on select high-end merchandise.
But while eBay has excelled in m-commerce so far, its ability to fully capitalize on this growth potential depends on how it is able to influence consumer-purchasing decisions. Merely allowing consumers to search for items, compare prices, and then make a purchase isn’t enough. As eBay VP of mobile platforms Steve Yankovich says, “We want consumers to engage when they don’t have a purchase in mind.”
The combination of apps with mobile devices enables browsing and purchasing virtually anywhere at any time, especially during downtime—say when the potential buyer is getting a haircut or waiting in line at the coffee shop. By enabling buyers more opportunities to shop and make purchases, eBay is hoping to spark purchases based on the buyer’s immediate situation. The eBay Fashion app is designed to inspire browsing and experimentation, offering features such as a clothing-focused search function, a virtual closet to save various finds, and a mix-and-match feature that allows users to pair up articles of clothing with various accessories. Users can even take a picture of themselves using the phone camera and the Fashion app will superimpose the outfits they create over their figure, allowing shoppers to digitally “try on” the looks. So if a purchaser saw a dress she liked at a party, she could “try it on” and match it up with accessories in her wardrobe. eBay is planning to release even more apps like eBay Fashion, targeting key eBay shopping demographics such as car enthusiasts and home-and-garden enthusiasts.
Early trends suggest that shoppers are responding to eBay’s efforts as well. As eBay has continued to develop the offerings of the eBay Fashion app, average user browsing time on the app has increased by 40 percent since its original release and mobile fashion sales tripled over the past year. If nothing else, the new trends in m-commerce move very quickly, and eBay must continue to innovate if it wants to stay ahead of the game. Says Yankovich, “Nobody knows what’s going to happen in mobile. We need to be ready to spin on a dime.”
Answer the following:
The requirements below must be met for your paper to be accepted and graded:
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
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