Textbook
Weygandt, J., Kimmel, P., & Kieso, D. (2014). Managerial Accounting: Tools for Business Decision Making, 7th Edition. Hoboken, NJ: Wiley & Sons.
ISBN: 978-1-118-33433-1
***Instructions: Please answer the following questions with a minimum of 200-word count for each question, total of 800-word count or more. A cover page/title page is not needed. Use scholarly articles to support your answer, include in-text citations and a reference page, APA format. Please use the reference that I provided in the attached file, here is the reference: Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real people, real choices. New Jersey: Prentice Hall. Also, 3 outside scholarly articles for in-text citation and references are required. Do not use Wikipedia, ask.com, online dictionaries, or etc. No PLAGIARISM and let me know if you have any questions or concerns!
Read the Chapter 9 Case: Real Choices at Starbucks (page 271)
Answer each question in 200 – 350 words.
1. Summarize the case and identify the dilemma facing Starbucks.
2. Explain the product life cycle concept. Select THREE product offerings of Starbucks and discuss how each product is managed during the different stages of the product life cycle.
3. Discuss the dimensions of product quality and explain why quality is such an important product strategy objective for Starbucks.
4. What is branding and why is it important for Starbucks to maintain high brand equity? What can Starbucks do to enhance its brand equity position? Discuss reasons why you feel the Starbucks brand is successful.
In your essay, address the questions posed following the scenario, but make it all flow as though those questions are thoughts you have and know that they must be considered in arriving at a solution to your journalistic dilemma. Do not list the questions within your essay and then answer them individually. (Do not plagiarize these instructions or scenarios.) You must fully justify the path you choose. In other words, whether you choose a solution that is provided to you within the case scenario or another one you have come up with on your own, you must explain completely why you have made this choice. Refer to at least two previously decided cases (precedent) as partial support for your decision. If you cannot find a precedent, find some incident reminiscent of your chosen scenario. Remember: The First Amendment is NOT a precedent. Do not start off writing the scenario as it appears in this assignment simply to add words to your essay. You may begin by briefly explaining the dilemma you are facing.
Will a negative story be allowed to run in a high school newspaper? THE SCENARIO: As a high school journalist, you have developed several sources of information about the football camp held each year at your school. You hear that brutal hazing is part of athletes’ initiation to the team. Investigating further, you learn that new players are subject to various humiliations and assaults, sometimes with broomsticks, electrical cords and socks stuffed with tennis balls. This is a big, important story. Kids are being hurt. You work hard to get your facts right and spend a great deal of effort checking and double-checking your sources. Your newspaper’s adviser supports you and your work. But when you are ready to publish the story in the school newspaper, the principal says you can’t run it unless you make substantial changes. You must eliminate a player’s comments and add a prepared statement from the football coach. The coach also says this is “negative journalism” and wants you to hold the story until after the playoffs.
4 What do you do?
A. Drop the story. You know you’ve done a good job, but if the principal won’t let you run the story as you have prepared it, you won’t run it at all.
B. Wait until after the playoffs, as the coach requests, and then print the story according to the principal’s requirements: Drop the player’s comments and run the football coach’s statement. At least some of the information you have uncovered will come out.
C. Print the story as your principal demands, by dropping the player’s comments and running the football coach’s statement. But add an editor’s note at the end of the story, explaining that school officials, including the coach, reviewed the story and insisted that changes be made to it before it was published.
D. Your own solution to the dilemma. Be specific.
Click the link above to submit your assignment.
Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.
Instructors, training on how to grade is within the Instructor Center.
Assignment 1: Marketing Plan Part F: Final Marketing Plan
Due Week 10 and worth 200 points
Assignment 1 is comprised of all of the marketing plan sections. Add any recommendations and updates based on faculty feedback and / or additional research.
Transfer related information from Journal entries 1 through 5 to the Marketing Plan Template. In this assignment you must do the following:
Complete the your marketing plan in the Marketing Plan Template, located in Week 1 of the course shell, and include the following:
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
Read (Chapter 1 P.1-8.pdf ), then Use the outline below:
1. The challenges of proactive decision making
2. Alternatives
3. Assumptions – structure
4. Assumptions – assessments
5. Performance
6. Summary
Prepare a PowerPoint (minimum of 11 slides) and elaborate on this outline.
Only 1-2 Paragraphs Needed
Unfortunately, not every negotiation or conflict ends with the parties shaking hands or hugging. For a variety of reasons, negotiations stall or fail. For example: Bob meets with his boss Amy to discuss getting a raise. While Amy acknowledges that Bob is an excellent employee and deserves a raise, she is unable to give him a raise due to budget issues. Bob understands the budget problem; however, he knows that some employees were able to get raises within the last 6 months and feels that Amy did not plan ahead for the budget shortfall. He leaves her office frustrated without a resolution.
Based on the above example, or one from your personal/professional life, can a relationship be repaired after a failed negotiation? Why or Why not? What advice, based on the materials from this week, would you give to the parties of a failed negotiation that want to repair it?
For this Module’s SLP assignment read the following articles:
Duncan, Emma. All creatures great and small. The Economist Sep 14, 2013; Vol. 408 (8853): 3. Accessed at http://www.economist.com/news/special-report/21585… on August 16, 2016.
And Brazil’s conversion: Trees of knowledge. The Economist Sep 14, 2013; Vol. 408 (8853): 13. Accessed at http://www.economist.com/news/special-report/21585…, on August 16, 2016.
Write a 3- to 4-page page paper discussing the following:
Address the following in your answer:
You are provided with many scholarly references to complete this assignment. Include a References section that lists these and any additional sources you used, formatted in APA style. For any additional research you are required to do to complete your assignment, please use scholarly references such as a peer-reviewed journal article or a government-sponsored or university-sponsored website. As you read through your sources, take notes from your sources and then write your paper in your own words, describing what you have learned from your research. Direct quotes should be limited and must be designated by quotation marks. Paraphrased ideas must give credit to the original author, for example (Murray, 2014). Direct copying from “homework help” websites will not receive credit.
For this SLP assignment, you are required to organize your answers to these questions in essay format. Be sure that you include an Introductory paragraph that gives your audience a brief overview of what your paper is about and what you are going to cover. Each topic that you introduce in this Introductory paragraph should correspond with a paragraph in the body that addresses it. Include a Conclusion paragraph that summarizes your discussion of the Economist articles.
This week, your assignment is going to be pieced together. You have created a business, identified trending issues, identified possible other ethical issues and done your best to get all of your employees on board.
All that is left is the presentation itself. For your submission this week you are asked to put together a PowerPoint presentation for your employees with accompanying/corresponding presenter notes for your reader. The PowerPoint slide presentation itself will include what is ethically expected of your employees on a day to day basis, all identified trending issues from Module 02, and all identified possible issues from Module 03 and guidance on what actions employees should be taking in these ethical dilemmas.
Given the fact that you are not presenting this PowerPoint and because a PowerPoint cannot present itself, you are asked to include accompanying “reader/presenter” notes in the notes section below each slide. These are the key notes that describe, explain and teach what the slide is trying to convey. Please note that a PowerPoint is not generally wordy and paragraphs should not be included on a slide. The slide itself is used as a visual for the audience and the notes section, which would be read by the presenter, is where the substance comes in.
Keep in mind it is HR’s job to expose all dilemmas that may plague their company or employees and adequately educate all employees so these concerns are not encountered in the workplace.
Your PowerPoint must be creative and a minimum of 10 slides not including the introduction or the reference slide.
Please make sure to view attach file also
For this assignment, writing in first person is acceptable. While there are no specific requirements for additional sources for this assignment, it is always important to provide appropriate credit for any ideas that are not your original thoughts. Be sure to cite any sources using proper APA formatting. The paper should use 12-point Times New Roman font, double-spaced and include 1” margins. Be sure to include a cover sheet and separate page for any references.
You have already started the process of branding yourself through the Personal SWOT analysis and Outcome List. Take another look at your Strengths and Opportunities. Pull out the two to three words that resonate with you most that describe you. Remember, when you are out there in business, you are the product and how you position this product, depends upon you.
For example, you might be an Artistic Engineer or an Articulate Organizer.
By using your two to three word statements that are your tagline and brand, create a 30-second elevator speech (pitch) where you will sell your most valuable product, you. As a result of your pitch, why would people want to engage and conduct business with you? Why would people want to hire you? Always be ready with your branding statement and elevator pitch as one never knows when opportunity will knock. Oh yes, do not forget to close the deal too i.e., follow up with a scheduled meeting to talk further.
Learning Activity Checklist:
Complete this Learning Activity by submitting your 30 second branding statement (elevator pitch) to the Learning Activity so the Professor can learn more about you too.
In this Assignment on creating a 30 second elevator speech (pitch) you will engage in developing the following professional competencies:
Affordable Paper provides reference papers and assignment help through the services and students are suggested to use them as guide papers only in order to avoid any sort of law violation of the university or education sector.
For any questions, feedback, or comments, we have an ethical customer support team that is always waiting on the line for your inquiries.
Send us an E-mail: [email protected]
Call us:+12607062970