compare psychological and cultural traditions, marketing homework help

Answer two Questions about compare psychological and cultural traditions and perceptual phenomena?

Q1: 

Compare the psychological and cultural traditions of consumer research, explaining how each provides a different form of insight into consumption.

Q2:

Name three perceptual phenomena, and then explain how marketers manipulate them to influence consumption. 

only 350 words for each Q? 

using Last name and  date for references

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