Please answer the following question with a minimum of 150 – 250 word count. A cover page/title page is not needed. Use APA format with scholarly articles to support your answer, include in-text citations and a reference page. Please use the reference that I provided in the attached file, here is the reference: Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real people, real choices. New Jersey: Prentice Hall. Please use an additional scholarly article for the second reference, total of 2 references, the one I provided you and another from your research! No PLAGIARISM and let me know if you have any questions or concerns!
Explain the basics of Customer relationship management (CRM). What is the purpose of CRM?What do companies gain from it? What do CONSUMERS gain from it? What are some potential disadvantages to the customer? Be specific and provide EXAMPLES. Include scholarly research on customer relationship management. You may NOT use examples or references previously used by students who have already posted!!!