elements of persuasion, communications homework help

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Which of the following elements of persuasion relates to the audience’s emotional connection to the speaker’s position?

A.

ethos
B.

pathos
C.

logos
D.

None of the above

Which of the following elements of persuasion represents the logical content of the message?

A.

ethos
B.

pathos
C.

logos
D.

All of the above

Persuasive speaking differs from informative speaking in which of the following ways?
A.

Persuasive speaking teaches; informative speaking preaches.
B.

Persuasive speaking convinces; informative speaking teaches.
C.

The primary goal of persuasive speaking is having an audience learn; the primary goal of informative speaking is having an audience act.
D.

Persuasive speaking often serves as a precursor to informative speaking

The elaboration likelihood model claims that
A.

listeners use both central and peripheral routes to persuasion.
B.

the central route to persuasion is most frequently used by those individuals who are motivated to consciously think about and evaluate the speech.
C.

the peripheral route to persuasion is most frequently used by listeners who are not persuaded by the strength of the argument, but rather by superficial factors such as speaker’s style and appearance.
D.

All of the above

A credible speaker possesses which of the following qualities?
A.

competence
B.

moral character
C.

goodwill
D.

All of the above

Dressing appropriately and looking directly at the audience is part of the speaker’s ___________________ plan.
A.

derived credibility
B.

terminal credibility
C.

initial credibility
D.

external credibility

Constructing a speech with sound reasoning and arguments substantiated with evidence is part of the speaker’s ____________________ plan.
A.

terminal credibility
B.

initial credibility
C.

internal credibility
D.

derived credibility

“Lack of education is a primary cause of poverty” is a proposition of

A.

value
B.

policy
C.

fact
D.

change

When selecting evidence, use ___________, ___________, and ___________ evidence.

A.

relevant, true, sufficient
B.

public, documented, reliable
C.

true, written, recent
D.

verbal, sufficient, resourceful

Major Premise: All people are mortal.

Minor Premise: Aristotle is a person.

Specific Conclusion: Aristotle is mortal.

This is an example of what type of reasoning?
A.

Inductive reasoning
B.

Deductive reasoning
C.

Causal reasoing
D.

Analogic reasoning

Barbara wants to convince her audience of college students that they should all become vegetarians. She tries to scare her listeners by presenting several serious health dangers to eating meat. This high fear appeal is not likely to work unless
A.

she offers simple and easy ways to become a vegetarian.
B.

she presents high-quality arguments supported by convincing evidence.
C.

her listeners believe there are negative consequences to eating meat.
D.

None of the above

The sense of discomfort one experiences with the inconsistency between believing that using a cell phone while driving is dangerous, yet continuing to use the cell phone while driving illustrates what theory?

A.

Cognitive Dissonance
B.

Maslow’s Hierarchy of Needs
C.

Monroe’s Motivation
D.

None of the above

Never compete for attention with your visual aid.

UESTION 22

  1. Goals for persuasion include: conversion to wholly new attitudes and behavior, modification of attitudes and behavior, and maintenance of current attitudes and behavior.





  2. Always distribute any handouts before beginning your speech.





  3. The effectiveness of any persuasive speech is based on the quality of the speaker’s argument.
  4. When a speaker uses Comparative Advantages Order as the organizational pattern for her/his speech, she/he will point out the strengths in alternative solutions and then persuade the audience to adopt her/his solution to the problem.

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