In “How Would You Do That?, Example 3.1” (Page 80) we walked through how to apply the VRINE model to evaluate the value of Pfizer’s patents. Later in the chapter, we studied the concept of the value chain. Identify the value chain for another organization. (Excluding Apple Computers because we are already working on a case problem for Apple.) Are there activities that this organization performs differently than its rivals? Start by looking at the firm’s products, services, or target markets. Likewise, examine the programs of a few leading rivals. Do any of the rival firms’ value-chain activities give them a competitive advantage? If so, why don’t others imitate these activities? Please be specific and be sure to post your ideas. Please do not repeat the same examples (firms or organizations) that were already posted in the thread before you make your posting.
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