Integrated marketing communications Marketing question Public Relations 500 words What is the…

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Integrated marketing communications
Marketing question
Public Relations 500 words
What is the role of public relations within an organization’s integrated (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples
Content 500 words
An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing described in the article by John Rampton (a Forbes Contributor) and in your own words how each component contributes to the integrated marketing communications (IMC). Answere preview to integrated marketing communications
APA
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