It needs to be at least 300 words. 1. Analyze the use of Photoshop and other photo-enhancing tools t

It needs to be at least 300 words.
1. Analyze theuse of Photoshop and other photo-enhancing tools that advertisers use whenreleasing campaigns. What ethical issues arise from the use of thesetechniques?
2.At whatpoint, if any, does the alteration of images become fraudulent or misleading?
3.Provide anexample of a use of photo enhancement in an advertisement and discuss ways inwhich it meets or does not meet ethical standards.
Use this week’s Learning Materialsand/or additional cited researchto support your post. Use APA-formatted in-text citations and a reference list.
Weeks Learning Material articleSimonCowell and hisAmerican Idolcohorts sip from their Coke-sponsoredplastic cups. The soft-drink company spent $10 million on its Super Bowladvertising in 2014 in a campaign that drove traffic to its social media.Nearly every big-box retailer has a Coke cabinet at each checkout line. Cokeregularly advertises at world-stage events like soccer and the Olympics. Oh,and Coke sponsors happiness.Whatis all of this about? Integrated marketing. Today’s marketing environmentrelies heavily on being able to cut through the clutter and be in theconsciousness of the consumer. Utilizing as many channels of communication asappropriate and in the most clever way possible allows more opportunity tocapture that new client and forge deeper relationships with your alreadyestablished customer base.Whatyou cannot ignore: social media! We will touch on the topic here as a matter ofbeing a part of integrated marketing but will fully explore the subject incoming sessions.Somefun trends: product placement. This refers to things such as the Coke cups onAmericanIdol,Starbucks cups onThe Voice, and Apple products onModernFamily.
Keepin mind, though, that as a marketer you need to be suave; otherwise, productplacement can be awkward and misplaced.Mixingmarketing and entertainment is becoming more prevalent as companies look fornew and inventive ways to reach their customers. One other area that is takingoff is branded entertainment, which is different from product placement but hasthe same goal of keeping customers engaged and excited about the brand.Inattempting to reach customers, we cannot forget about traditional routes:advertising, public relations, and sales promotions. These cover everythingfrom TV to print to outdoor and online marketing to personal selling. Thisweek’s Discussion 2 covers an ethics issue on print advertising and the use ofPhotoshop. How much is too much glossiness, and when does an ad becomemisleading?