marketing 11

Week 2 Assessment

  • Due No Due Date
  • Points 70
  • Submitting a file upload

Week Two: – Assessment 2

Assessment 2 – Assessment-Case Study Due by Saturday, 11:59 p.m. (MT) end of Week 2

You are to write a report on the topic below. Length shall be 4 – 7 pages (1,200 words), APA formatted citing at least 3 references in support of your paper or case study.

SHC Confectioners (the company identified in Week One Case Study) has been acquired by M & M Mars and assigned to the Dove Division of the company.

Address and identify these six interrelated items:

(2) company goals and objectives,

(3) a source of competitive advantage,

(4) a development strategy for future growth of the SBU,

(5) the allocation of corporate resources to accomplish your goals,

(6) synergy via the sharing of corporate resources, intangibles, or programs across businesses or product lines.

You will have to go to M & M Mars and get their corporate history, organizational structure, mission and vison to write this paper.

Rubric

MBA Assessment Grading Rubric

MBA Assessment Grading Rubric

Criteria Ratings Pts

APA Styles and Formatting

Full Marks

5.0 pts

Needs Work

3.0 pts

No Marks

0.0 pts

5.0 pts

APA References and Citations

Full Marks

5.0 pts

Some erros, needs improvement

4.0 pts

Rating Description

3.0 pts

No Marks

0.0 pts

5.0 pts

Topic and Content

Full Marks

60.0 pts

Very good, needs some minor improvements

40.0 pts

Acceptable but needs significant improvement

20.0 pts

No Marks

0.0 pts

60.0 pts

Total Points: 70.0