Summarize the key Marketing Strategy issues in the case; make recommendations on how the issues should be handled; provide a justification for the recommendations.

Each student will read and analyze three assigned case studies and discuss the following: 1) summarize the key Marketing Strategy issues in the case; 2) make recommendations on how the issues should be handled; & 3) provide a justification for the recommendations. Students will be responsible for completing four written case assignments. Case write-ups should be 3-5 pages (not including your reference page), double spaced, 12 font size, and Times New Roman. Incorporating relevant and thoughtful external research into your case analyses is REQUIRED (in APA format). 3 These cases are designed to encourage you to reflect on material presented in the course readings and to apply that material in diagnosing Marketing Strategy issues. Turnitin Guidelines: if the similarity percentage is 11-19% based on direct quotes then 1 letter grade will be deducted. If it is between 20 – 25% based on direct quotes, your grade will start at a C. Anything above 25% will be designated a grade of ZERO. Avoid excessive and unnecessary use of direct quotes by paraphrasing.