The concept of marketing communication has become an area of concern in promoting business in the… 1 answer below »

The concept of marketing communication has become an area of concern in promoting business in the global market towards the objective of making a satisfactory customer profile through an effective promotional mix. Cooper et al. (2008) opined that each element in marketing communication, along with appropriate strategic mix can together develop a potential communication channel to promote the business under the shade of global market. The current study focuses on the every aspect of marketing communication and its effectiveness for business in the context of IBIS Hotel. The study also enlightens relevant models to be implemented and both strengths and weaknesses of the process undertaken by the hotel with forecasted campaigning budget?