What is a major significant consideration/issue for reMarkable in setting their pricing strategy?

There are three questions about Remarkable case which you have done this week. Please write a short paragraph answer (200 words/ each; total about 600 words) for each question below: Question #1: Review the reMarkable marketing plan again, and then respond to ONE of the following questions: (short answer 190 – 200 words) What is a major significant consideration/issue for reMarkable in setting their pricing strategy? What price do you recommend and why? Make sure to specify a segment. Would you recommend temporary, quantity or other types of discounts? Why or why not? How could price be used to influence desired positioning for reMarkable? Question #2: Which type of ad would you recommend for reMarkable? Make sure to indicate the intended B2B or B2C segment (short answer 190 200 words). Briefly describe or draft key elements of the ad. Is the primary ad goal affective, cognitive or behavioral? What is the major type of communication media you recommend for the ad? Make sure to support your choice. Question #3: Which level of distribution intensity do you recommend for reMarkable, and why? (short answer 190 200 words)

 

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