What should Sparrow Pharmaceuticals do? Do you think it is ethical to use customer information across multiple divisions of the same company?

Ethics in Commerce
Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, thecompany has developed a positive relationship with many of the patients who use its medications through a quarterly newsletterthat offers the latest information on new medical research findings and general health and fitness articles. The company just has beenacquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters wouldlike to use Sparrow’s mailing list for a direct-mail promotion.
Ethics Questions:
What should Sparrow Pharmaceuticals do? Do you think it is ethical to use customer information across multiple divisions ofthe same company? Explain. To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes?
Explain. Does the AMA Statement of Ethics address the use of the customer information by multiple divisions of the same company? Goto http://www.marketingpower.com and review the statement. Then write a brief paragraph on how the AMA Statement of Ethics relates to Sparrow Pharmaceuticals’ dilemma. (To locate the Statement of Ethics students would go to http://www.marketingpower.com and in the top right corner they would select, “About AMA,” and underneath “About AMA,” there are several Gray tabs to choose from, select “Statement of Ethics,” and begin to review the Statement of Ethics.) Instruction:At least 60% of your paper must be original content/writing. No more than 40% of your content/information may come from references.