Why would a retailer introduce its online store country-by-country? Why was Inditex slow to embrace online sales when it is so tech-savvy in other ways?

Why would a retailer introduce its online store country-by-country? Why was Inditex slow to embrace online sales when it is so tech-savvy in other ways?
Distribution channels play a significant role in the success of international marketing efforts. As explained in Cateora, Graham, and Gilly (2016), Getting the product to the target market can be a costly process if inadequacies within the distribution structure cannot be overcome (p. 444). For this discussion, read Case 3-4 from your text. Then, write a post addressing the following questions: Question #1 from the case: What are ways that Inditex ensures that fast fashion is truly fast? Question #3 from the case: Why would a retailer introduce its online store country-by-country? Why was Inditex slow to embrace online sales when it is so tech-savvy in other ways? How does Inditext/Zara take advantage of international marketing channels and distribution? Your initial post must be a minimum of 300 words, and be supported by the textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..

 

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