Required textbook: Digital Marketing Essentials by Jeff Larson and Stuart Draper published by Stukent, Inc.

www.stukent.com ( I will give your access code this book through messenger after we finish bid and get started)

Part 1: (maximum 300words)

For this exercise, you need to select a page to analyze Ebay.com or Amazon.com. You will also need to identify a primary competition for your chosen site. Go to http://moz.com/researchtools/ose and enter the URL for your selected site (copy paste from your browser to include the correct prefix of http:// or https://). Using the little “I” (info) icons next to the terms (e.g., Domain Authority) and the links on the left side of the page, spend some time exploring the data available to you on this site. Repeat the process for your competitive site.

To receive credit for this exercise, REPLY to THIS message and answer the following questions.

1. What site did you explore for this assignment? What primary competitor did you identify?
2. How many inbound links did Open Site Explorer identify for your selected site? How many “just-discovered” links”? What other metrics did you find interesting/noteworthy about your site and why? What does this information tell you about your selected site?
3. How did your site compare to the competitive site on these metrics? What advice would you give to your site based on something you learned from exploring the basic metrics and the inbound links information for both sites?
4. Explain your feelings and reactions to this assignment.

Part 2: (Maximum 200words)

The Open Site Explorer from Exercise 2 is only one of hundreds (thousands??) of sites that provide free information/tracking/metrics related to search engine optimization. Spend some time Googling terms in Chapters 2 or 3 to see what you can find. What was your favorite tool/site? Why?

Essay

For this week’s assignment, you will write a 1-2 page essay about human trafficking. Be sure to address all prompts and cite your sources in APA format. This is worth 100 points, so be thorough and give your best effort.

Human trafficking is a unique form of crime that embodies a number of illegal activities. Furthermore, there are serious human rights issues related to this phenomenon. Forced human labor, sex trafficking and child labor issues are key aspects. The victims are forced and coerced into situations that have serious consequences. To prepare for this week’s graded activities, please review the study guide for this week. It will give you a brief summation of the material for this lesson. This is not a comprehensive list of the information, so you will still need to read the textbook.

For this week’s individual work, please respond to the following prompts:

• Discuss the nature and scope of human trafficking.
• Examine how the U.S. and other countries have attempted to address human trafficking and smuggling for sex and labor.

Your essay should include the following:

• An in-depth submission that should be free of spelling and grammar errors and is 1-2 pages in length.
• You will be assessed on the rationale you use in addressing the questions/issue posted, and how well you justify your argument regarding this issue.
• Your response must be thought-provoking, have well-developed ideas, and should reference (per APA) any supporting material from the text, lecture, or other sources you have used to complete the assignment.
• Please remember that your individual work should be paraphrased. This means you must write the paper in your own words. You must not simply find an article and cut and paste it and submit it as your assignment.
• In addition, you should use scholarly resources to support your claims. Quotations are acceptable, but should be used sparingly. At least 85% of your paper should be written in your own words. Citing your work and giving authors appropriate credit is very important.  If an idea is not your own, you must cite your work – this includes paraphrasing

Assignment 2: Formal Outline

The purpose of the Formal Outline is for students to organize their research and show the topical areas that they will cover throughout the Research Project. By breaking down the literature into various sections, topics, sub-topics, and details, students can divide large amounts of data into smaller, more orderly sections. The Formal Outline helps students organize their thoughts, stay on topic, and follow a logical order. It also provides students with the opportunity to show a progression of thought and direction, and can highlight specific areas of the Research Project that may need more or less attention.

The following article is helpful in structuring the paper: http://explorable.com/research-paper-outline-examples

Write a three to four (3-4) page paper in which you:

Provide an Introduction, Body, and Conclusion.

Identify the main points and sections of the Research Project.

Identify the sub-topics and details consistent with the main points and sections.

Present information in an organized and logical manner.

Use at least three (3) scholarly sources in this assignment. Note: Wikipedia, Ask.com, Answers.com and general websites do not qualify as scholarly.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Healthcare Human Resource Management

“Labor Unions”  

• Assess key aspects in which the evolution of U.S. labor unions has affected the health care resources management field. Provide specific examples to support your rationale.

• Evaluate two cases that illustrate the degree to which unions have affected health care clinical and administrative providers, such as nurses or clinic staff. Provide specific examples to support your rationale.

***This is a discussion, NOT a paper. Need a strong paragraph and references.***